To do:
Problem
Bigfoot designs and produces high–quality footwear for a wide variety of natural terrains. Their audience ranges from occasional hikers and campers to hardcore outdoor enthusiasts of all ages. They need an identity and branding system that will work across their three product lines—hiking shoes, sandals, and snowboots.
Solution
"Discover the Wild" was developed as a positioning statement that really spoke to ideals of both the company and their customers. Additionally, a bold configuration between a footprint and the company name resulted in an identity that feels raw, wild, and adventurous.
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