BeHuman Survival Wear Campaign

To do:

Create a physical and functional hang tag

Print/fabricate book

Print ads and/or banners for portfolio book

Problem

BeHuman Survival Wear is a company that designs and produces high–quality outdoor gear and apparel for those interested in experiencing all that nature has to offer. Their products are essential for being prepared to handle the outdoors.

Solution

An identity was first developed, which fully illustrates the company's desire to help and connect with their customers on a human level. It also celebrates their positioning statement: Be Outdoors, Be in Nature, Be Prepared. An all–encompassing company brochure was also created to showcase who BeHuman Survival Wear is and what they are all about.