Wednesday, April 20, 2011
Thursday, March 31, 2011
Monday, February 28, 2011
MWCG Branding & Identity
To do:
Problem
Mountain West Construction Group is a local company that does building and construction work on major roads and highways across the United States. They need a new identity system that appeals to potential customers and stands out among their competition.
Solution
A road traversing a golden mountain pass became the logo and symbolic identifier for the company and its business ideals. Their positioning statement, "Building Connections", came naturally from their identity and idealizes what they strive to accomplish as a company.
This project started out as a (failed) freelance job last semester, and I've very recently decided to explore this identity as a portfolio project to replace my editorial illustration project. I feel like this project will benefit my portfolio more so than the illustration. My other two identity projects are both nature/outdoor themed and both feature hand-drawn type, so I think it will prove beneficial to explore an identity on the other end of the spectrum.
Wednesday, February 23, 2011
Illustration
To do:
Complete recreation in Illustrator—color in Photoshop.
Create two more illustrations based on the same concept (time–pending)
Mock-up in magazine layout
Write problem/solution
Project discontinued. The MWCG project will replace this one.
Original
Sticks + Stones
To do:
Gather examples of logo process/imagery from the exhibition
Write problem/solution
Each of the graphics will focus on non–English languages, but they will all present the information in slightly different ways and in increasingly focused contexts.
US>Western US>Utah
Subscribe to:
Posts (Atom)